Playbooks & Guides4 min read

Managing Instagram and Facebook sales messages

A practical guide to handling product questions, sharing links, and organizing social messages.

C

Conversora Growth

Merchant Success Team

Published on 2026-09-05

Customers use comments and direct messages to ask about price, sizing, availability, and delivery. This guide covers how to organize those conversations and point customers to product pages.

Replying to Story questions

When a customer replies to a Story with a question, answer in the inbox using saved product details. Share a link to the product page when it helps them continue shopping.

Handling product questions in comments

A comment asking 'Price?' or 'How to order?' may need a fuller answer. Reply with basic information, then invite the customer to send a message when order details or personal information are needed.

Conclusion & Next Steps

Use the shared inbox to keep customer messages together, answer from saved product and delivery information, and send questions to a person when needed.

Tags:#Instagram Automation#Social Selling#Meta Graph API#Ecommerce

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