Storefront & Website BuilderBeginner

Theme Styling: Custom Colors, Typography & Brand Presets

Match your store's visual identity with custom color palettes, font pairings, button radiuses, and preset themes.

3 min readUpdated: 2026-09-18

Key Takeaways & Learning Goals

Set your primary brand color, background paper shade, and accent colors.
Select typography pairings optimized for English and Bengali script legibility.
Configure global corner radiuses (sharp, modern rounded, or pill).

Configuring Brand Colors

In Website Editor → Theme Settings, set your Brand Primary Color (used on 'Add to Cart', 'Buy Now', and active tabs), Background Tone (clean white or warm editorial paper), and Text Ink Color.